The vitality platform
built for her midlife.

Her Ruby integrates personalized health intelligence, curated experiential programmes, verified community, and flexible wellness funding — everything a woman navigating midlife needs, in one place.

Join the Waitlist ✦See How It Works
The Problem

Midlife women face a perfect storm — and are given nothing.

Hormonal changes, chronic stress, caregiving responsibilities, and shifting identities converge all at once. The healthcare system was not built for this intersection. Neither was any wellness product on the market.

2.4M
Canadian women navigating midlife — underserved by the system
$3.5B
Annual employer cost of midlife health gaps in Canada
$400B
Global preventive healthcare market — fastest growing
Zero
Integrated solutions built specifically for this woman
01
Fragmented care

Medical, fitness, mental health and social services operate in silos — with no integrated solution tailored to her specific needs.

02
Invisible symptoms

Fatigue, hot flashes, brain fog, sleep disruption, and joint pain reduce daily functioning but consistently go unaddressed in the system.

03
Loss of connection

Empty nest, shrinking social networks, and the burden of being primary caregiver all arrive simultaneously — increasing isolation risk.

Who It's For

She has spent a lifetime giving. Now it's her turn.

👩‍💼
Margaret, 52
Senior Director · Working full-time

"I'm running on empty by 2pm. The brain fog started last year and my team has noticed. I need support that understands what's happening to my body at work."

🌿
Diane, 59
Empty nester · Career transition

"My kids have left and my social circle has shrunk. I want experiences that restore my joy and a community of women who actually understand this stage of life."

✦
Carol, 64
Post-menopause · Recently retired

"I want to stay independent, strong, and connected. I'm done being told to 'just accept it.' I want real information and real support from real women."

Give Her the Gift of Health

The most meaningful gift you can give her.

Whether you're her employer, her daughter, her partner, or her closest friend — fund her wellbeing with Her Ruby wellness credits.

💼
For Employers & HR Teams

Fund your team's midlife wellbeing

Your most experienced employees are navigating menopause, burnout, and caregiving — silently. Her Ruby gives them access to programmes, community, and expert knowledge. You get measurable impact and a team that stays.

✓
Allocate wellness credits company-wide with a single employer code
✓
Anonymous aggregate HR dashboard — wellbeing trends, not personal data
✓
Reduces absenteeism, presenteeism, and early retirement risk
✓
Pre-retirement support programmes included
✓
Strengthens D&I and wellness benefit offering
🎁
For Family & Friends

Give her the support she never asks for

She's been holding everything together for years. Wellness credits let her book a programme, join a community, or access expert knowledge — all on her own terms.

🌸
Starter
$100
5 credits
MOST LOVED
💎
Monthly
$180
10 credits
✦
Quarterly
$320
20 credits

1 credit = $20 of wellbeing value. Credits never expire.

1
Choose a credit pack

Pick the amount that feels right — any budget makes a real difference.

2
Add a personal message

We'll send her a beautiful gift email with your words and a redemption code.

3
She redeems her way

She applies credits to any programme, experience, or coaching session she chooses.

"Women like my mom have spent decades building families, careers, and communities. Her Ruby helps them finally invest in themselves — with guidance that understands their bodies, experiences that restore joy, and a community that supports them."

— Sylvia Udemeh-Amasiani, Founder & CEO

Because when midlife women thrive — everyone around them benefits.

Our Solution

Four pillars. One platform. Built for her.

Not a diet app. Not generic wellness. A complete ecosystem — health, community, programmes, and knowledge — designed specifically for midlife women.

◉

Personalized Intelligence

Daily check-ins and symptom tracking across 6 key metrics — energy, clarity, stress, sleep, hot flashes, mood. AI-driven insights explain what's happening hormonally and what to do about it.

My Body
🔒
Safe & Verified
PIPEDA-compliant · Canadian data residency · End-to-end encrypted. Your data is yours — always.
◈

Guided Programmes

Curated experiential sessions with licensed professionals — from Reclaim Strength & Balance to Brain & Body Vitality. In-person, digital, and lunchtime formats designed for midlife women.

Programmes
◆
Wellness Wallet
Fund sessions via employer credits, self top-up, or a gift. 1 credit = $20 of value. Never worry about access.
❋

Ruby Circle

Women-only community spaces organised by interest, pain points, and passion. Mandatory identity verification keeps every member safe and the space genuinely trusted.

Community
♦

Knowledge Hub

Live expert sessions and on-demand content across health, career, nutrition, mental wellness, and financial planning — all relevant to midlife women.

Hub
The App

Built with her in mind. Every detail.

The Her Ruby app brings together symptom intelligence, community, programmes, and wallet into one elegant mobile experience.

⚡

Daily energy check-in with symptom sliders across 6 key metrics — energy, clarity, stress, sleep, hot flashes, mood

📊

Trend analysis with 3-week comparison charts and Ruby AI insights that contextualise what the data means for your body

🔒

KYC-gated Circles — women-only community spaces verified with a 2-minute identity check, protecting every member

◆

Wallet-first booking — redeem employer credits or self-funded balance directly at checkout for any session

Download the App

Launching soon — join the waitlist to be first.

9:41 AM♦ Her Ruby●●●●
Good morning, Sylvia ✦
Midlife Vitality · Women 40+
Daily Check-In
My Trends
Actions
Today's Work Energy
7
↑ Improving
Ruby Understands This
Brain fog at work is often hormonal. Movement breaks every 90 min clinically restore focus.
◉
My Body
◈
Programs
❋
Circle
◆
Wallet
♦
Hub
How It Works

From first sign-up to first transformation.

1

Create your account

Sign up with email, Google, or Apple ID in under 60 seconds. Free to join — no credit card required.

2

Personalise your experience

A 5-question onboarding sets your goals, symptoms and life stage — so every recommendation is built for you.

3

Verify your identity

A 2-minute ID check unlocks Circles and paid programmes. Done once. Keeps every member safe.

4

Start your journey

Book a session, join a Circle, log your energy, or explore the Knowledge Hub. Your Ruby is waiting.

The Team

Built by women who understand the journey.

S
Sylvia Udemeh-Amasiani
CEO & Founder

10+ years corporate including GSK. Exit founder of Bridgebooks (IFC Awardee). CDMP certified data professional with expertise in consumer intelligence.

C
Chinemeze Amasiani
COO & Client Relationships

15+ years in corporate across project management, customer experience and business process optimization. PMP certified.

A
Anita David
Head of Programs

Co-founder of Bolpath and Everlasting Arm Senior Care Homes. 8+ years in the care industry and 8+ years in corporate environments.

J
Juliet Ukwella
Head of Technology

MSc Cyber Security (CISSP). Author and publisher. 5+ years of technology experience building secure, scalable digital products.

♦

Your Ruby is waiting for you.

Join Canadian women who are reclaiming their energy, confidence and performance through midlife.

🇨🇦 Built in Canada · PIPEDA Compliant · Your data is yours